Alphabroder Canada clothing Primeline logo

Alphabroder Canada clothing

Words matter. How we phrase or position things really matters. We asked what was most important to our Customers. The concept of TRUST became a recurring theme. Our Customers need someone they can depend on – that they can TRUST, and with TRUST comes VALUE …VALUE to our Customers and our People.

Our Vision became clear:
Be the Most Trusted & Valued Partner for Branded Products & Services

Our Commitment

To make every interaction with us the easiest part of your day.

To invest in the training and the empowering of our associates to deliver to you honest, accurate and timely information.

To partner with our Suppliers to offer you the styles that matter most in the deepest inventory levels possible.

Our Company

Alphabroder Canada clothing – Prime Line products build brands, champion causes, acknowledge achievements and offer limitless solutions. Our more than 6,500 styles from 60+ brands of classic and trending apparel and products like drinkware, bags, journals and technology work hard for our Customers – like promotional product distributors, athletic team dealers, screen printers, embroiderers, online retailers, and thousands of other businesses. Our Customers work hard and fast, which is why we have positioned our 10 distribution and production facilities to cover 99% of the United States in one-day ship. Our primary focus is earning the trust of our Customers which is why our Vision is:

Be the Most Trusted & Valued Partner
For Branded Products & Services

Our Products

Our Sustainable Style Finder & Sustainability Glossary will help you learn more about sustainability, learn what makes a style sustainable and help you find the sustainable styles your clients want.

Our Best-in-Class Sustainable Style Finder

Education and awareness are key components of our efforts. We want to help you easily source products to meet your sustainability needs. So, we’ve created a 3-factor method for validating the products in our assortment with accurate & verifiable global sustainable components, sustainable manufacturing practices and a responsible mindset.

The Green Team

Our industry invests considerable resources to maintain and verify product & supply chain safety and socially responsible supply chain practices. In 2020 alphabroder – Prime Line allocated additional resources to examine our sustainability protocols and establish a Corporate “Green Team” initiative. The “Green Team” is a dedicated cross-functional team passionate about all things sustainable.

Our goal is to create a meaningful and measurable Environmental, Social & Governance Corporate platform. We’re identifying the good things we are already doing and improving those current processes. We are researching ways to improve our impact and our industry with a mindset of continuous improvement.