Why Use a Print Broker?

From the perspective of the media buyer, a print broker looks and acts just like a regular print salesperson, but there is one major difference… print brokers work for their clients, not for the printing company. This difference is especially important when budgets are tight. A print broker who knows which printers have the right equipment for the job, and who knows how to structure a job for a specific press, can help keep your costs down. At JR Shooter, we specialize in doing exactly that! When asked to help with a print job, we:

• Analyze the project to determine the best way to produce the final product and to see if there are any potential production issues.

• Ask multiple printers to evaluate and quote the job.

• Review and quote any additional steps needed, such as prepress or fulfillment.

• Crunch the numbers to come up with an apples-to-apples comparison for you to review and approve.

So, what does all this experience and service cost you? Absolutely nothing! Why? Because JR Shooter brings a larger volume of business to the printer than an individual business can, and because we don’t burden the printer with the overhead of a salaried employee. This allows us to negotiate trade discounts, to which we add our costs, and then offer you the final pricing… which is the same or less than you could have gotten by doing all the work yourself! So the next time you’re in the market for print, give us a call!